So how can email marketing benefit your business?

• It helps you get more personal with the customer. Through customer segmentation, you can separate customers according to their interests and communicate the specific messages they find valuable. This strengthens your relationship with your customer as you offer them deeper and more personalized value.
• Finding your emails from your business with valuable content in their inbox is also a great strategy to keep your brand at the top of their minds. As you show up consistently with information they find relevant, you build credibility, brand authority and improve your brand recognition.
• The absence of distractions while they read emails provides a fertile ground for customer conversion. Got an offer specific to a customer? Send it via email and have them know that this was made specially for them.
• Customers can also communicate with you privately through emails, inquire about your products or services and ask for help. As email is secure, they can communicate exactly how they need to.