About The Partner
SANA Global Projects represents the civil engineering branch of SANA Group, one of the leading construction companies in West Africa. SANA Global Project is trusted by major international brands such as Kellog’s, Beloxxi, or Colgate for their Civil Engineering projects in West Africa
Objectives
Brand Creation
Social Media Presence
CRM & Email Marketing
Website Design
Brand Creation
We worked hand and hand with SANA Global’s team to create a brand that showcased
SANA Global's mission, quality, and future vision of the brand. We were tasked with
creating a premium brand identity guide and developing a branding strategy
to position their brand where they desired in their buyer persona’s minds.
How did we
achieve this?
Buyer Persona Development
The SANA team was exceptionally helpful by having extensive meetings to help us understand their ideal audience. On top of that, we scheduled multiple interviews
with real buyers to deeply understand their buyer persona's interests and motivations.
Competitive Analysis
To ensure maximum differentiation, we deeply researched and interacted with SANA’s competitors to draft a competitive analysis highlighting their current position in the market and the different opportunities available to them.
Branding Strategy
Based on their objectives, the information drawn from the market, and their buyer persona and competition, we created a branding strategy, including a positioning strategy to position the brand in the right place in their audience’s mind.
Branding Guide Development
Using this branding strategy, our design team created a brand identity guide to represent the company's past, present, and future at every touchpoint, both with the customer and internally with their team.
Social Media Presence
SANA wanted to achieve brand recognition by creating a solid social media presence.
2,090
From 0 to 2,090 followers
2,090
From 0 to 2,090
followers
How did we
achieve this?
Based on our branding strategy, we created a tailored social media strategy for their account, offering exciting information for construction consultants (their buyer persona). We made sure to review our hashtag strategy to ensure maximum reach.
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We were also happy to count on the help of SANA’s amazing internal content creators, which helped us to provide a constant flow of content for our platforms.
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We are also happy to work with their internal team which supported us with a constant flow of professional photos that displayed SANA Global's projects.
CRM & Email Marketing
At the beginning of the project, SANA relied on an outdated email list from past clients. We worked with their team to implement a CRM system that efficiently filter their database information for marketing and sales purposes. We also helped them grow their lead and email subscribers to feed their lead generation funnel.
3,145
From 0 to 3,145 subscribers
3,145
From 0 to 3,145 subscribers
How did we
achieved this?
We have relied heavily on creating lead generation materials and LinkedIn ads for this goal. We run monthly campaigns on LinkedIn that help us connect with members of our ideal audience interested in our content. We now run monthly newsletters that deliver insightful value to their newly acquired audience.
Website Design
At the beginning of the project, SANA Global Projects didn’t have a website of its own. Our UI/UX designers and web developers worked with SANA to create a fully optimized website showcasing their services.
SEO Optimization
SANA’s objective was to position its website in the main keywords related to its industry. Since SANA Global didn’t have a website at the beginning of their project, we had to begin the whole optimization process from scratch.
How did we
achieved this?
Our SEO experts worked on optimizing the website in technical and on-page SEO. Our content creators created insightful and SEO-optimized content in their blog to help the site rank in the targeted keywords. Essential for the success of this activity was the help of SANA’s internal team in our link-building efforts.
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