YOA Insurance Brokers

YOA
Insurance Brokers


Partner

YOA Insurance Brokers

About The Partner

YOA Insurance Brokers is one of the leading insurance brokerage companies in Nigeria. They help their clients with trusted advice in effective risk management, helping them make the right choices that uniquely fit their business needs.

Objectives

Increase Brand Awareness Social Media Presence
Increase Email Subscribers
Lead Generation
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Partner

YOA Insurance Brokers
Increase Brand Awareness
The first objective we helped YOA achieve
was improving its brand awareness ranking in Nigeria.

How did we achieved this?

We helped their team achieve more awareness by creating an inbound marketing strategy focused on educating the Nigerian audience on the importance and value of insurance for their lives; this mission is especially relevant in a country with an insurance penetration rate under 1%. We are constantly brainstorming creative ways to maintain the hard earnt brand’s positioning as #1 with their team.


The first step we took dealt with the redefinition of their different buyer personas to ensure their message was relevant to those they were targeting.

Social Media Presence

YOA IB wanted to increase their
social media followership
within its buyer persona on LinkedIn and Twitter.

How did we achieved this?

We helped the YOA by assisting them in redefining their buyer personas
and creating a strategy focused on adding value to their audience with
helpful information and creativity. Our focus was not only on followership
growth but on ensuring their followers are their buyer persona and
maintain a high engagement rate.

Go to YOA’s social media pages. You will find not only information about their services but also helpful
insurance tips and cool motion graphic videos explaining how insurance works in real life; check them out!
We also provided their unique guides to help them create a personal brand on social media (employee
advocacy), which empowered some team members to become micro-influencers in the insurance industry!
Once we established a considerable social media base, we took advantage of their vast expertise in the finance
topic to create a webinar that drew +400 attendees, who we will now add to their lead generation funnel.

Increase email subscribers

YOA understands the potential of email marketing in creating an engaged community. One of their goals was to create an email marketing audience to showcase their content and services via newsletters, but they didn’t have anything set in place at the moment of starting our engagement.

3,145

From 0 to 3,145
subscribers

3,145

From 0 to 3,145 subscribers

How did we achieved this?

We helped YOA IB by creating delightful and creative email marketing campaigns. These
campaigns aim to nurture this audience to convert them into qualified leads. Since their
audience includes entrepreneurs, HR managers, and insurance professionals, we have
actionable finance and insurance tips for their work and life; they love it!

Lead Generation

One of YOA’s primary goals was to create a
digital marketing lead generation funnel.

How did we achieved this?

For this objective, we deployed a multichannel strategy involving the following:


1.Landing pages with lead magnets with valuable materials for their buyer persona showcasing their expertise.
2.Paid ads to drive traffic to the landing pages.
3.Paid ads on Social Media to generate leads on the platform.
4.Outbound outreach using LinkedIn sales navigator.
5.Email outreach to qualified leads