Crafting a visionary brand in construction

Transforming a West African construction giant through Strategic Branding and Identity Design

Brand Presence

Description

Discover how we teamed up with SANA Global Projects, to revolutionize their brand identity. By seamlessly integrating mission, quality, and future vision, we propelled SANA Global Projects to the forefront of the industry.

Goals

Create a Premium Brand Identity Guide

Develop a Branding Strategy

About the partner

SANA Global Projects represents the civil engineering branch of SANA Group, one of the leading construction companies in West Africa. SANA Global Project is trusted by major international brands such as Kellog’s, Beloxxi, or Colgate for their Civil Engineering projects in West Africa.

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We're not just here to give SANA Global Projects a makeover – we're here to ensure they become the soul of the construction party, grabbing attention and forging connections wherever they venture.

Key accomplishments

Here's what we've achieved:

Buyer Persona

Deeper understanding of SANA Global Projects' buyer personas through comprehensive research and interviews.

Competitive Analysis

Comprehensive competitive analysis to identify distinctive opportunities and strengthen market positioning.

Branding Strategy

Innovative branding strategy to establish a powerful market presence aligned with the company's target audience.

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Branding Guide

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Visually appealing and comprehensive brand identity guide, encapsulating the company's heritage, excellence, and future at every touchpoint.

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By synergizing creativity and strategic insight, our agency elevated SANA Global Projects into a visionary brand, poised to shape the future of civil engineering in West Africa and beyond.

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Audit Generation

Our team dives deep into your platforms and the goals you've shared. The result? A realistic snapshot of your brand's performance and what you need to do get to the next level.

Free Consultation

A free 30-minute consultation with one of our marketing experts to provide you with actionable insights to achieve your next quarter's marketing and lead generation goals.

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